menu
Zapp
Biggest sales week, 67% cheaper acquisition.
Zapp
Biggest sales week, 67% cheaper acquisition.
Client
Zapp
Role
Global Brand Design Lead
Team
Hands on with a lean in-house team of three designers, plus a copywriter, photographers and event partners.
Campaign
Experiential
Brand design
Art direction
The best nights are never the organised ones. Zapp meant you were ready for anything anyway. Host or guest, an occasion out of nothing the moment the mood strikes.
The best nights are never the organised ones. Zapp meant you were ready for anything anyway. Host or guest, an occasion out of nothing the moment the mood strikes.
A blue you can't ignore
Most brands pick a colour. We picked a provocation. Zapp blue doesn't sit politely on the street, it interrupts it. Every product is shot on it, with a shadow system built for the brand, so a premium night in and a last-minute dash live in the same frame.
A blue you can't ignore
Most brands pick a colour. We picked a provocation. Zapp blue doesn't sit politely on the street, it interrupts it. Every product is shot on it, with a shadow system built for the brand, so a premium night in and a last-minute dash live in the same frame.
It took a lot of organising to feel this unorganised
Events are where the brand comes alive. For the launch of Jaime Winstone's Greatest Night Ever podcast, we threw one: a digital tunnel on the way in, then a Soho house turned hidden house party with DJs, bartenders and a full bar. Behind it, a system built to deploy fast and never dilute.
It took a lot of organising to feel this unorganised
Events are where the brand comes alive. For the launch of Jaime Winstone's Greatest Night Ever podcast, we threw one: a digital tunnel on the way in, then a Soho house turned hidden house party with DJs, bartenders and a full bar. Behind it, a system built to deploy fast and never dilute.
Prepared, without the preparing.
Prepared, without the preparing.
More to browse
More to browse
Available for
Permanent creative director and leadership roles. London. Available now.
What I do
Two things. Brand worlds that are felt, and that perform. And the in-house studios that keep making them. Brand design, design systems, campaign, experiential, packaging, digital.
Say hello
LinkedIn
james@jkol.uk.
I always reply.
There are no small briefs.
© JKOL · James O’Loughlin 2026 · Designed by JKOL · Built in Framer · Set in Bricolage Grotesque
Available for
Permanent creative director and
leadership roles. London.
Available now.
What I do
Two things. Brand worlds that are felt, and that perform. And the in-house studios that keep making them. Brand design, design systems, campaign, experiential, packaging, digital.
Say hello
LinkedIn
james@jkol.uk.
I always reply.
There are no small briefs.
© JKOL · James O’Loughlin 2026 · Designed by JKOL · Built in Framer · Set in Bricolage Grotesque